Citation are one of the oldest established brands in the outsourced red tape removal business for SMEs. Leading with employee relations solutions initially they have given more priority to safety compliance services latterly, but have historically been a head to head rival with Peninsula among smaller SME clienteles. Promising a higher level of experienced staff and originally led by a solicitor from a leading employment law specialist practice, Citation plc have won a Queen's Award back in 06 and now prefer TV celebrity endorsement. They offer a full practical compliance service backed by a guarantee rather than the legal expenses insurance policy approach favoured by most other suppliers. A successful competitor to the likes of Peninsula, this is still a complex market where the focus on clients served drives benchmarks and potential. Now majority owned by Hg Capital, a VC team with good experience in this compliance services field, the NED profile estimates their potential to 2020 and maps their competitive position in relation to all of the direct competitors. M&A metrics for the sale and purchase by ECI as well as their acquisitions of former rivals (MHL/Bibby), safety and ISO teams are included. This is a business which has demonstrated strong growth in the past and typifies the focus for investment in regulatory compliance currently.